Posts Tagged ‘Gok Wan’

Anyone enjoy food shopping? I don’t. I positively hate it but as we all have to eat then it has to be done at least once a week in, as far as I’m concerned, as little time as possible. Which is why I trail begrudgingly to the supermarket: because it’s convenient.

Or at least it was. Our local store has recently undergone a major refurbishment to for all intents and purposes provide us – the customers – an improved shopping experience. Well, it hasn’t worked for me.

So we now have, on the outskirts of our small country town, a behemoth rivalling the size of an aircraft hangar. The range of goods of course is much wider – one third of the selling square footage is given over to home wares and clothing.  (I can’t bring myself to call it fashion, even though there is a range allegedly designed by Gok Wan).   From boxed dinner services to wooden boards, glassware, utensils, bed linen and plasma screen TV’s to gardening accessories, toys and bath towels.  As if I’m going to rush in and buy a duvet and curtain set from a food store on a whim; it’s just never going to happen.

I don’t remember on any of my prior pilgrimages to the store’s previous incarnation ever being accosted to fill in a customer questionnaire asking if I’d be interested in buying this superfluous stuff while I’m filling my trolley with comestibles. I’m assuming they’ve done their market research and have somehow come to the conclusion that it’s what we want but the general consensus amongst my work colleagues is that it’s anything but convenient.

The inconvenience store…

We now have to walk a distance of about ten miles, weaving up and down the aisles, all now arranged in a completely different order to that we’ve been used to. I’m not even sure the food range has expanded – they just put more of the same onto longer and higher shelves.

And the signage, hanging unhelpfully above – oh, my word. Can anyone tell me, in the name of Del Monte, what the blazes ‘Ambient Fruit’ is? I’d loved to have been around that table discussion when it was decided that this a more appropriate term for tinned peaches. They’ve also done away with the old, exotically entitled ‘Foods of the World’ and gone for a derogatory ‘Ethnic.’

To pick up my daily newspaper I have to push my trolley through the clothing area, past the queues for lottery tickets to the fixture at the foot of the stairway to our new ‘exciting’ restaurant. This establishment is on a mezzanine with far reaching views over harassed shoppers or the newly extended car park. It looks like an airport holding area and is anything but exciting. Quite frankly (and far be it from me to appear judgemental), the calibre of clientele frequenting this restaurant are not the sort to read a daily newspaper.

The car park has doubled in size and they’ve even provided electrical hook-up points because they must have calculated that during the inordinate amount of time it takes to charge up an electric car (according to a recent Top Gear programme) will probably be same length of time now needed for one shopper to get around their newly improved store.

Perhaps I should put all my eggs in one basket, so to speak, and stick to on-line grocery shopping: get it delivered direct to my door. Up until now I’ve preferred to select my fresh goods but I could be swayed into not worrying about it.

And isn’t it interesting to note that in the news this week, the shares of this particular supermarket chain, along with one of the other of our ‘big four’ have taken a substantial tumble. Coincidence? Convenience? I don’t think so.

Read Full Post »